Ferrari’s Decision to Bring Design In-House: Is It Paying Off?
Ferrari, a brand synonymous with luxury and performance, made a bold move in 2013 by parting ways with the iconic design house Pininfarina. With over 60 years of collaboration between the two, many were left wondering why Ferrari decided to go solo. In a recent interview with Motor1, Ferrari design boss Flavio Manzoni shed some light on the decision, highlighting the need for greater technological freedom and a more cohesive design process.
Why Did Ferrari Make the Change?
According to Manzoni, Ferrari’s decision to bring its design department in-house was a strategic move to ensure the brand’s autonomy and reduce reliance on external partners like Pininfarina. With the increasing complexity of modern cars, especially with the integration of active aerodynamics and hybrid technology, Ferrari needed a streamlined approach to design and engineering. By having an internal design center, Ferrari aimed to have greater control over the entire development process, from initial sketches to the final product.
The Transition Period: Hits and Misses
While Ferrari’s decision to design its own cars may have been a necessary one, it has been met with mixed reviews from fans and enthusiasts. Many still hold a soft spot for the classic Pininfarina-designed Ferraris, with some feeling that Ferrari’s post-Pininfarina designs have failed to capture the same magic. Models like the Roma and 12Cilindri have received praise for their aesthetics, but some argue that they lack the timeless appeal of Pininfarina’s creations, such as the 599.
Looking to the Future
Despite initial skepticism, there is hope that Ferrari’s in-house design team will continue to evolve and produce even more stunning cars in the future. With less than a decade of experience in designing its own cars, Ferrari is still refining its process to create designs that are both beautiful and technologically advanced. While some may miss the classic touch of Pininfarina, Ferrari’s commitment to innovation and excellence suggests that the best is yet to come.
In conclusion, Ferrari’s decision to bring its design in-house marks a significant shift in the brand’s history. While some may lament the end of an era with Pininfarina, Ferrari’s focus on autonomy and technological advancement signals a new chapter for the iconic brand. As Ferrari continues to refine its design process and push the boundaries of automotive excellence, fans can expect a new generation of stunning cars that embody the spirit of Maranello.
