Tesla has introduced a new premium paint option for its Model 3 electric car, taking a page from the Model Y SUV’s book. The new Quicksilver finish, previously available on the Model Y in Australia and Europe, is now an option for the Model 3 in markets like Australia. Priced at $2600, this new paint option joins the existing choices of Ultra Red, White, Stealth Grey, Solid Black, and Deep Blue. While some may find the price tag hefty, it’s worth noting that Tesla has historically charged more for its premium paint options compared to other car manufacturers.
Despite the addition of the Quicksilver paint option, there are no other changes to the Tesla Model 3. The starting price remains at $54,900 plus on-road costs, following a reduction in RRPs in May. Customers can expect delivery of their Quicksilver Model 3 in October or November for the Rear-Wheel Drive and Long Range versions, or between October and December for the Performance model. Opting for a different color may result in quicker delivery, as there is sufficient stock available to fulfill orders promptly.
Tesla’s limited customization options, including exterior color, interior color, and wheels, are intentional to streamline production and ensure that there are readily available cars to match new orders. This approach allows Tesla to focus on efficient production and delivery processes, ultimately benefiting both the company and its customers.
It’s interesting to see Tesla venturing into the realm of premium paint options, especially considering the company’s reputation for innovation and cutting-edge technology. The addition of the Quicksilver finish provides customers with a new way to personalize their Model 3, reflecting Tesla’s commitment to offering unique and high-quality products.
As Tesla continues to make waves in the electric vehicle market, it will be fascinating to see how the introduction of premium upgrades like the Quicksilver paint option influences consumer preferences and purchasing decisions. With Tesla’s dedication to pushing boundaries and setting new standards in the automotive industry, we can expect more exciting developments and offerings from the company in the future.