Jaguar Racing is making a bold commitment to motorsport as it transitions to electric vehicles. The British luxury automaker announced that it will stay in Formula E until 2030, despite the fact that most of the championship’s viewers are not typical buyers of Jaguar vehicles. However, the brand’s managing director, Rawdon Glover, emphasized that the main benefit of competing in Formula E is the transfer of technology.
According to Glover, racing serves as the ultimate test for automotive technology, especially for electric vehicles. The extreme conditions on the track allow engineers to push the limits of components like inverters, which can lead to improvements in efficiency and performance for road cars. By proving out technology in the high-stress environment of racing, Jaguar can enhance the range and speed of its future electric vehicles.
Jaguar has a long history in racing, with notable successes in events like the 24 Hours of Le Mans. The brand’s participation in Formula E is a continuation of its racing heritage, even though its factory F1 team in the early 2000s did not achieve the same level of success. Despite not yet winning a championship in Formula E, Jaguar remains committed to the series and is determined to wait for its moment of triumph.
The upcoming debut of the electric four-door GT, priced at $125,000, presents an exciting opportunity for Jaguar to showcase its racing success alongside its new lineup of electric vehicles. This GT model is just the first of three EVs that will form Jaguar’s new low-volume range, signaling the brand’s dedication to sustainable and high-performance vehicles.
As Jaguar prepares for the final rounds of the Formula E championship in London, the team is eager to secure a world championship title to complement its electric vehicle lineup. While the road to victory may have its challenges, Jaguar’s perseverance and commitment to innovation in motorsport are evident in its ongoing participation in Formula E. With technology transfer and performance improvements at the forefront of its racing strategy, Jaguar Racing is poised to make a lasting impact on the future of electric vehicles in motorsport.