Genesis made a recent announcement that they are shifting their focus to hybrid vehicles alongside electric vehicles after 2025. This decision came after realizing that their target audience is more open to the idea of hybrid vehicles rather than fully electric ones. The company’s boss, Mike Song, confirmed this shift during the Goodwood Festival of Speed.
While Genesis had initially concentrated on electric vehicles, they are now actively working on developing hybrid technology to introduce across their lineup. The goal is to bring hybrid models to the market as soon as possible, with plans to offer hybrid options on as many models as possible. Although the specific nameplate for the first hybrid model has not been disclosed, reports suggest that it could be powered by a 2.5-liter four-cylinder engine.
The development work for the hybrid system reportedly began in 2023, and it is expected to be either a 48-volt mild-hybrid setup or a standard hybrid drivetrain. The potential launch date for Genesis’ first hybrid vehicle is 2025, making it a 2026 model. This shift in focus indicates a departure from their initial plan to exclusively offer electric cars starting in 2025.
The change in strategy aligns with the current market trends, as several other automakers have also reconsidered their plans to go fully electric. Softening demand for EVs in various markets has prompted companies like Cadillac to continue selling gasoline-powered cars alongside electric vehicles for the foreseeable future. This flexibility allows carmakers to cater to a wider range of consumer preferences and adapt to evolving market conditions.
Genesis’ decision to introduce hybrid vehicles reflects a strategic move to meet customer demands and stay competitive in the evolving automotive landscape. As the automotive industry continues to transition towards electrification, offering a mix of electric and hybrid options can help manufacturers appeal to a broader audience and navigate the changing market dynamics effectively. With the anticipated launch of their first hybrid model in 2025, Genesis is poised to expand its product lineup and provide customers with more choices in the coming years.