Mercedes-Benz Australia is making waves with its new 500kW four-cylinder hybrid AMG C63, with some V8 customers being won over by test drives. However, not all V8 owners are convinced just yet. The German car giant is aware that it will take time for customers to fully embrace the new high-power hybrid C63.
The new four-cylinder plug-in hybrid system in the C63 sedan and GLC63 SUV offers 33% more power than the previous V8, now boasting 500kW. Despite this increase in power, some critics have noted that the engine lacks the distinctive sound and character of the V8 model.
Mercedes-Benz CEO Jaime Cohen mentioned that the new C63 is attracting interest from curious potential buyers who want to experience the first flagship AMG C-Class without a V8 in nearly two decades. While some traditionalists may have reservations, the company is focused on bringing new customers to the brand with the C63.
Cohen emphasized that the response from customers is centered around the performance of the vehicle. While some may miss the V8, others are impressed by the new model’s capabilities. The transition from V8 to hybrid will take time, but Mercedes-Benz is confident that customers will eventually be won over by the performance of the new C63.
The shift to a four-cylinder hybrid system marks a departure from the traditional ’63’ designation based on engine size. Mercedes-Benz acknowledges the need to educate customers about the new technology and allow them to experience the performance firsthand before making a decision.
Despite a delayed launch, deliveries of the new AMG C63 began in February, with 162 units reported as sold in the first six months of the year. While exact sales figures for the C63 are not provided, the model has accounted for a significant portion of C-Class sales historically.
Reports of a potential return to V8 power for the C63 have been denied by Mercedes-Benz. Instead, the company is reportedly focusing on equipping the CLE63 with a V8 engine, while maintaining the four-cylinder hybrid system in the C63.
Overall, the reception to the new Mercedes-AMG C63 is mixed among V8 enthusiasts, but the company remains optimistic about the vehicle’s performance and ability to attract new customers. The transition to a four-cylinder hybrid system may take time, but Mercedes-Benz is committed to convincing customers of the benefits of the new model.