Luxury Supercar Company Gordon Murray Group made a strategic decision to sell its electric vehicle division, Gordon Murray Technology, in order to prioritize their focus on gas-powered V-12 engines. The move was announced by CEO Phil Lee, who expressed his skepticism about the development of the EV supercar market, choosing instead to concentrate on the production of V-12 powered supercars.
Gordon Murray Technology, established in 2022, was sold to CYVN Holdings, an investment group with ties to the Abu Dhabi government and a major investor in the Chinese automaker Nio. The sale provided Gordon Murray Group with the necessary resources and focus to advance their V-12 powered supercars, including the GMA T.50, T.50S, and T.33 models, which are already sold out through 2028.
Phil Lee emphasized the importance of protecting the legacy of the V-12 engine in the face of the evolving automotive market. While acknowledging the growing demand for electric vehicles, Lee believes that the emotional appeal and unique experience provided by the V-12 powertrain cannot be replicated by electric supercars.
In response to upcoming legislation mandating the transition to hybrid or electric vehicles by 2030-2040 in different regions, Gordon Murray Group plans to incorporate hybrid technology into their vehicles to prolong the presence of the V-12 engine. Lee mentioned that the hybridization process will be executed cleverly, with innovative design solutions rather than conventional methods involving large batteries or series/parallel systems.
By selling off the EV division and doubling down on V-12 supercars, Gordon Murray Group aims to stay at the forefront of the luxury automotive market, catering to enthusiasts who value the performance and heritage of traditional gas-powered engines. The company’s commitment to innovation and strategic decision-making reflects their dedication to preserving the legacy of high-performance vehicles in an era of rapid technological advancement and shifting consumer preferences.