Volkswagen Decides to Ditch Alphanumeric Naming for Actual Car Names
Volkswagen, known for its alphanumeric naming convention with models like ID.4 and ID.Buzz, is changing things up. The German automaker has decided to move away from the ID badging and opt for real, actual car names instead. This shift in branding strategy comes as a surprise to many, especially since the ID naming seemed to be gaining traction in the electric vehicle market.
The Future of VW Model Names
In an interview with Auto und Wirtschaft, VW board member Martin Sander announced that the ID.EVERY1 name, along with other upcoming models, will not be sticking around. Instead, Volkswagen will be bringing back proper names for their vehicles. However, Sander remained tight-lipped about what these new names would be, stating, “We’ll announce that when the time comes.” This move marks a significant departure from the current trend of alphanumeric names in the automotive industry.
Potential Names for Future VW EVs
Carscoops speculates that future ID vehicles could adopt names already in the VW lineup, such as Polo for the ID.2 and Lupo, Fox, or Up! for the ID.1. Alternatively, Volkswagen could choose entirely new names for their electric models. With plans to update ID models significantly starting in 2026, the automaker may take this opportunity to introduce a new naming system that eschews alphanumerics altogether. This shift could help differentiate VW’s electric vehicles from their internal combustion engine counterparts.
Navigating the EV Naming Landscape
Volkswagen’s decision to move away from alphanumeric names mirrors similar moves by other automakers like BMW and Audi. BMW now reserves its “i” branding for electric models, while Audi recently simplified its naming structure to focus on the A and Q series. Mercedes-Benz, on the other hand, seems to be backtracking on its EQ branding for electric vehicles. As the automotive industry continues to evolve towards electrification, naming conventions play a crucial role in distinguishing different models in the market.
In Conclusion
While Volkswagen’s decision to switch from alphanumeric names to actual car names may seem like a minor change, it reflects a broader trend in the automotive industry towards more intuitive branding. With plans to update their ID lineup in the coming years, Volkswagen has an opportunity to redefine how their electric vehicles are named and marketed. Only time will tell if this shift in strategy pays off for the German automaker as they navigate the increasingly competitive electric vehicle market.
