The Ineos Fusilier, the first electric SUV from Ineos Automotive, is now expected to launch in 2028. The initial plan was for a 2027 release, but due to the slow adoption of electric vehicles and uncertainties in the industry, development was put on hold. The company had made significant progress in developing both the pure-electric version and the range-extender plug-in hybrid model of the Fusilier. The plug-in hybrid model features a small petrol engine generator to cater to remote areas without charging infrastructure.
In an exclusive interview with Auto Express, Ineos Automotive CEO Lynn Calder cited two main reasons for the delay. The first reason was the lack of policy clarity, with numerous elections causing uncertainty about future government regulations. For a small brand like Ineos, investing in a car that may not sell due to changing policies is a significant risk. The second reason was the decreasing consumer confidence in electric vehicles, influenced by insufficient infrastructure and range anxiety.
Calder mentioned that the Fusilier’s release date was initially set for May 2027 but is now more likely to be in 2028. The company is waiting for more confidence in the market post-elections and clear government plans before proceeding. Additionally, the lack of charging infrastructure might prompt Ineos to prioritize the launch of the range-extender plug-in hybrid model, which could address range anxiety and reduce CO2 emissions significantly.
The delay in the Fusilier’s development allows Ineos to focus on the successful production and sale of the Grenadier in various countries. The company aims to expand its market presence and improve profitability. In the UK specifically, Ineos is working on offering a VAT-free version of the Grenadier through a commercially-derived van project approved by HMRC. The company is addressing customer demands and striving to meet market expectations.
For those eager to explore electric SUV options, there are several models available in the market currently. While the Fusilier’s launch may be delayed, consumers can consider existing electric SUVs for their needs. As Ineos continues to navigate industry challenges and plan for the future, the anticipation for the Fusilier’s arrival remains high. Stay tuned for more updates on this exciting development in the automotive industry.