Ferrari SF90 Stradale Discontinued: Maranello Ends First Plug-In Hybrid
Five years since its reveal, Ferrari has announced the end for its plug-in hybrid Ferrari SF90 Stradale hypercar. Following a downturn in hybrid sales and almost half a decade on sale, the Ferrari SF90 Stradale has been axed. The news was announced as part of the marque’s Q2 2024 financial results in which it also confirmed the end of the line for the open-top 812 GTS super GT.
While overall shipments were up 2.7 per cent year-on-year, Ferrari revealed that numbers decreased for the Roma coupe and 812 Competizione as they near the end of their lifecycle, with the 812 GTS and SF90 Stradale axed entirely five years after their debuts. A slight decline in hybrid sales could also have contributed to this move, with the ratio of pure-combustion to hybrid sales falling back in favor of ICE for Ferrari in Q2.
Details on Discontinuation
The discontinuation of the Ferrari SF90 Stradale marks the end of an era for Ferrari’s first plug-in hybrid model. Launched with much fanfare five years ago, the SF90 Stradale boasted an impressive 987bhp output from its hybrid-assisted 3.9-liter twin-turbocharged V8 powertrain, making it more powerful than the iconic LaFerrari. Despite its technological advancements and performance capabilities, the SF90 Stradale faced challenges in the market that ultimately led to its demise.
Ferrari’s decision to discontinue the SF90 Stradale was not taken lightly, as the hypercar represented a significant milestone in the brand’s history. However, with shifting consumer preferences and a decline in hybrid sales, the Italian automaker had to make tough choices to streamline its product lineup and focus on models that align with market demands.
Impact on Ferrari’s Lineup
The discontinuation of the SF90 Stradale is part of a broader strategy by Ferrari to optimize its product portfolio and enhance profitability. While the SF90 Stradale may have been a groundbreaking model in terms of technology and performance, its sales performance did not meet expectations, leading to its premature exit from the market.
With the SF90 Stradale out of the lineup, Ferrari will now shift its focus towards other key models such as the Purosangue, Roma Spider, and 296 GTS, which have been driving the majority of sales for the brand. These models, along with upcoming releases like the Lamborghini Huracán replacement and Mercedes-AMG GT 63 S E Performance, will play a crucial role in shaping Ferrari’s future product strategy and market positioning.
Looking Ahead
While the discontinuation of the Ferrari SF90 Stradale may come as a disappointment to enthusiasts and collectors, it represents a new chapter for the iconic Italian automaker. As Ferrari continues to innovate and push the boundaries of automotive technology, we can expect to see new hybrid hypercars and cutting-edge models emerge from Maranello in the near future.
As the automotive industry evolves towards electrification and sustainable mobility, Ferrari is poised to lead the way with its commitment to hybrid powertrains and high-performance vehicles. While the SF90 Stradale may have reached the end of its production run, its legacy as Ferrari’s first plug-in hybrid model will live on in the brand’s history and pave the way for future innovations in the hypercar segment.
In conclusion, the discontinuation of the Ferrari SF90 Stradale marks the end of an era for the Italian automaker’s first plug-in hybrid model. While the hypercar may no longer be in production, its impact on Ferrari’s lineup and technological advancements will be remembered for years to come. As Ferrari looks towards the future, we can expect to see new hybrid hypercars and cutting-edge models that continue to push the boundaries of automotive performance and innovation.
