Automobili Pininfarina’s PURA Vision design concept has recently been awarded the prestigious Red Dot Award: Design Concept 2024. This award is highly respected in the design industry and is a symbol of excellence in design quality and innovation. Dave Amantea, Chief Design Officer at Automobili Pininfarina, expressed his gratitude for the award, highlighting the hard work and dedication of the entire team.
The PURA Vision design concept draws inspiration from iconic vehicles from Pininfarina’s past, combining sharp lines and modern aesthetics to shape the future of car design. With previous award wins at the iF Design 2024 product awards and the 2024 International Design Awards, PURA Vision continues to garner recognition for its unique and striking interpretation of a Luxury Utility Vehicle.
The design features bold cab-rear proportions, timeless beauty, and exquisite detailing, creating a dynamic identity with unmistakable presence. The low bonnet and high fenders, inspired by the 1947 Cisitalia, pay homage to the brand’s heritage, while the glasshouse and tri-opening pillarless lounge doors provide access to a futuristic and luxurious 2+2 cabin. Drawing inspiration from the iconic pillarless design of the Lancia Florida, the PURA Vision design concept showcases Automobili Pininfarina’s attention to detail.
One of the standout features of the PURA Vision design concept is the exterior jewellery, which includes a precisely engineered anodised aluminium beltline around the glasshouse. This elegant detail starts at the windscreen and traces an unbroken arc around the vehicle, adding to the overall sophistication of the design.
Overall, the recognition of the Red Dot Award: Design Concept 2024 is a testament to Automobili Pininfarina’s commitment to pushing the boundaries of design and innovation in the automotive industry. The PURA Vision design concept captures the essence of the brand’s heritage while paving the way for the future of luxury vehicle design.