BFGoodrich Unveils New Street Performance Tire: The Phenom T/A
When you think of BFGoodrich, your mind likely drifts to rugged off-road adventures, dominated by their renowned K02 and K03 all-terrain tires. However, while the brand has long been associated with off-roading, it is not a stranger to high-performance summer tires. With the launch of the g-Force Phenom T/A tire, BFGoodrich seems poised to make a splash in the world of street performance.
The Phenom T/A represents a shift for BFGoodrich, moving away from extreme performance tires like the g-Force Rival series, which targeted the track-focused market. Unlike its predecessors, the Phenom is classified as an “ultra high-performance summer tire,” striking a balance between performance and everyday usability. Comparable to tires like the Hankook Ventus V12 EV02, Yokohama Advan Apex V601, and Falken Azenis FK 510, the Phenom aims to deliver a versatile driving experience that can handle both track days and daily commutes.
Innovation in Design and Performance
BFGoodrich has equipped the Phenom with all the hallmarks of a top-tier summer tire, including stiff sidewalls, shallow shoulder blocks, and dual tread zones designed to excel in both wet and dry conditions. However, the standout feature of the Phenom is its new silica-infused compound, designed to enhance wet braking performance. In tests conducted using a 2019 Genesis G70, BFGoodrich demonstrated that the Phenom outperformed its competitors in wet-braking scenarios, making it a promising option for drivers seeking reliable performance in all conditions.
The Phenom’s launch in Australia and parts of Asia during the summer of 2023 marked the beginning of its global rollout, with North America next in line to experience its performance capabilities. With an initial offering of 20 sizes for 16- to 20-inch wheels, BFGoodrich plans to introduce an additional 30 sizes in April, catering to a wide range of vehicles. For those whose cars do not fit within the existing size range, BFGoodrich promises more options in the coming year, ensuring that drivers of all kinds can experience the benefits of the Phenom.
Looking Ahead: Pricing and Potential
While official pricing for the Phenom has yet to be revealed, industry experts speculate that it may offer a competitive alternative to other high-performance summer tires on the market. Given BFGoodrich’s affiliation with Michelin, there is optimism that the Phenom has inherited some of the renowned technology and expertise from its parent company’s Pilot Sport line. As consumers eagerly await the release of pricing information, the Phenom stands poised to make a significant impact in the world of street performance tires.
As BFGoodrich continues to expand its offerings and push the boundaries of tire technology, the Phenom T/A represents a bold step into the realm of ultra-high-performance summer tires. With its innovative design, superior wet-braking performance, and broad range of sizes, the Phenom is poised to appeal to a wide range of drivers seeking a tire that can deliver both on the track and on the street. Stay tuned for more updates on the Phenom T/A and its impact on the world of high-performance tires.
