Hot Wheels to Revive Ferrari Lineup in Spring
After a ten-year hiatus, Hot Wheels is reviving its collaboration with Ferrari, as announced at the Nuremberg International Toy Fair. The revered toy maker, Mattel, will be launching an extensive range of die-cast Ferrari models, catering to both racing enthusiasts and collectors alike. From exclusive Mattel Creations pieces to affordable $1 mainline 1/64-scale cars, as well as remote-controlled options, this new collection promises to encompass Ferrari’s iconic road and racing cars, spanning across its rich history.
Historical Collaboration between Ferrari and Hot Wheels
In the past, Ferrari and Hot Wheels shared a close partnership, producing premium-scale models of Michael Schumacher’s championship-winning F1 cars and classic models like the 365 GTS/4 Daytona. However, in 2014, Ferrari entered into an exclusive licensing agreement with die-cast car manufacturers Maisto and Bburago, thereby ending its collaboration with Mattel. The absence of Ferrari models from Hot Wheels lineup since then left collectors yearning for the iconic brand’s return.
The Revival of Ferrari in Hot Wheels Collection
Since 2014, die-cast Ferrari models have been exclusively produced by Maisto and Bburago, brands less prevalent in North American markets. This led to a noticeable gap in collectors’ displays, missing the familiar red Ferraris associated with Hot Wheels. With the upcoming release of Ferrari models this spring, Hot Wheels is set to reignite the passion of fans and collectors, offering a diverse range of models to choose from.
Ferrari’s Return to Hot Wheels Stable
Hot Wheels recently unveiled its new Formula 1 cars featuring liveries of eight current teams, with the absence of Scuderia Ferrari. However, with the renewed agreement between Hot Wheels and Ferrari, fans can anticipate the inclusion of iconic Ferrari models in upcoming releases. The possibility of seeing Lewis Hamilton’s new ride in the Hot Wheels lineup is now a tangible prospect, sparking excitement among die-hard Formula 1 enthusiasts.
Looking Ahead
As Hot Wheels prepares to launch its new Ferrari collection this spring, the anticipation among collectors and fans continues to grow. The return of Ferrari models to Hot Wheels lineup marks a significant milestone for both brands, rekindling a partnership that has captivated generations of enthusiasts. With a promise of high-quality die-cast replicas and a diverse selection of models, the revival of Ferrari in Hot Wheels collection is set to make waves in the world of collectible toys.
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