Morgan, a British car company known for its retro-styled sports cars, is now venturing into the world of electrification with the introduction of the all-electric concept, the Morgan XP-1. The CEO of Morgan, Massimo Fumarola, expressed his excitement about the future of electric Morgans by stating that driving a fully-electric Morgan will come without any compromises. However, he did not provide a specific timeline for when we can expect to see a production model.
Currently, Morgan has a partnership with BMW, which supplies engines and gearboxes for the British company. Fumarola mentioned that while their relationship with BMW is strong, he believes that BMW will continue to focus on internal combustion engines until at least 2035.
When asked about the potential return of the coupe body style with the first all-electric Morgan, Fumarola responded that it is a possibility. Jonathan Wells, Morgan’s Chief Design Officer, highlighted the advantages of electric platforms in terms of coachbuilding different body styles. He emphasized that electric platforms offer more freedom for packaging and design, ensuring that Morgans maintain their iconic lightweight and fun-to-drive characteristics.
Wells also addressed concerns about electric power diluting the Morgan brand, stating that the XP-1 provides an exciting driving experience with its thin aluminum sheet separating the driver from the motor. He emphasized that the car still delivers an exhilarating driving experience, maintaining the essence of the Morgan brand.
Overall, Morgan’s foray into electrification represents an exciting new chapter for the company, combining traditional craftsmanship with modern technology. As the demand for electric vehicles continues to grow, Morgan is well-positioned to offer unique and thrilling electric cars that stay true to the brand’s heritage. Stay tuned for updates on Morgan’s electrification journey as they continue to innovate and push the boundaries of what it means to drive a Morgan.
